Mad men, irate Officials Ar the World Cup in June, two women were charged with "ambush marketing" tor displaying a beer logo on their scant clothing. More guerilla marketing gone sour:
2 Naked streakers who interrupted a rugby match between Australia and New Zealand in 2002 with the word Vodophone painted on their bodies. The company was forced to apologize and donate $70,000 to charity.
5 Months in jail a Montreal man was sentenced to by a Greek court after jumping into the pool at a 2004 Olympic diving competition while wearing a tutu and with the name of an online casino written on his body.
25 Height in feet of a popsicle created by Snapple in 2005 intended to break the record for the world's largest. It melted prematurely in New York's Union Square leading police to close streets covered with melted pink goop.
38 Number of electronic billboards promoting a Cartoon Network program dropped on Boston streets in 2007. The devices incited fears of a terrorist attack and led to closed streets and bridges and a US$2-million settlement from Turner Entertainment Group.
1,000 Dutch soccer fans required to remove orange lederhosen printed with a Bavaria brewery logo and watch a 2006 World Cup match in their underwear due to FIFA's policy to deny nonsponsors publicity.
10,000 US dollars Cadbury Schweppes donated to Boston's Granary Burying Ground following a promotion that led treasure hunters to search the historic site for a hidden coin. The cemetery was closed to prevent desecration of the graveyard.
120,000 US dollars paid by IBM to the city of San Francisco in 2001 for cleaning, after the company promoted a new operating system by spray-painting local sidewalks. Steve Brearton
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