Avid Round Table.(Brief Article)

Following its announcement of losses in the third quarter of 1999 -- continuing its disappointing results for the year, the unexpected senior management changes, and increasing competition in the marketplace, Avid looks to have an uphill task in winning back investor confidence and consumer favour. But, as Avid's new team at the helm tells Asia Image, they are prepared to do all that is necessary to ensure the company gets back on track to being one of the industry's premier digital solutions company.

David Krall, recently appointed president and COO, very candidly explains how Avid ended up in the situation it is in: "We had let our expenses get ahead of our revenues. Sometimes, companies have very high hopes, and when, for whatever reason, they don't materialise, then there's a mismatch (with reality). We have made mistakes but …